Privacy Policy

Last updated: June 8, 2026

1. Introduction

This Privacy Policy explains how Best Choice ("we", "us", "our") collects, uses, stores, and shares personal data when you use our Website and Services. We are committed to protecting your privacy in accordance with the General Data Protection Regulation (GDPR) (EU) 2016/679 and applicable national data protection laws.

The data controller is [Company Name Ltd.], [Registered Address].

2. Data We Collect

We may collect the following categories of personal data:

  • Identity Data: full name, date of birth, gender, nationality, government-issued ID number.
  • Contact Data: email address, phone number, postal address.
  • Financial Data: payment method details, transaction history, account balance.
  • Technical Data: IP address, browser type and version, device identifiers, cookie data, login timestamps.
  • Usage Data: pages visited, bets placed, session duration, feature usage.
  • KYC/AML Data: identity verification documents (passport, utility bills, etc.), source of funds declarations.
  • Communications Data: support chat logs, email correspondence, complaint records.

3. Legal Basis for Processing

We process your personal data on the following legal bases under GDPR Article 6:

  • Account registration and management — Performance of a contract (Art. 6(1)(b))
  • Identity verification (KYC/AML) — Legal obligation (Art. 6(1)(c))
  • Payment processing — Performance of a contract (Art. 6(1)(b))
  • Fraud prevention and security — Legitimate interests (Art. 6(1)(f))
  • Marketing communications — Consent (Art. 6(1)(a))
  • Responsible gambling monitoring — Legal obligation / Legitimate interests
  • Analytics and service improvement — Legitimate interests (Art. 6(1)(f))

4. How We Use Your Data

We use your personal data to:

  • Create and manage your account;
  • Process deposits and withdrawals;
  • Verify your identity in compliance with AML/KYC regulations;
  • Detect and prevent fraud, cheating, and money laundering;
  • Provide customer support;
  • Send you transactional notifications and, where you have consented, marketing communications;
  • Fulfil our responsible gambling obligations;
  • Comply with legal and regulatory requirements;
  • Improve our Services through analytics.

5. Data Sharing & Third Parties

We may share your personal data with:

  • KYC/AML verification providers (e.g. identity verification services);
  • Payment processors and financial institutions;
  • Fraud prevention agencies and industry databases;
  • Regulatory and licensing authorities when legally required;
  • Analytics and technology providers (under data processing agreements);
  • Legal and professional advisors on a need-to-know basis.

We do not sell your personal data to third parties. All third-party processors are bound by contractual obligations to protect your data in line with GDPR standards.

6. International Transfers

If your personal data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission or equivalent mechanisms.

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this Policy, and in accordance with our legal obligations. In particular:

  • Account data: retained for the duration of your account plus 5 years after closure (AML requirements);
  • Transaction records: 5–7 years as required by financial regulations;
  • Marketing consent records: until you withdraw consent plus 1 year.

After the applicable retention period, data is securely deleted or anonymised.

8. Your Rights Under GDPR

As a data subject, you have the following rights:

  • Right of access — obtain a copy of your personal data;
  • Right to rectification — correct inaccurate or incomplete data;
  • Right to erasure — request deletion of your data (subject to legal retention obligations);
  • Right to restriction — limit how we process your data in certain circumstances;
  • Right to data portability — receive your data in a structured, machine-readable format;
  • Right to object — object to processing based on legitimate interests or for direct marketing;
  • Right to withdraw consent — at any time, where processing is based on consent.

To exercise any of these rights, contact us at [privacy@best-choice.website]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority (e.g. the relevant national Data Protection Authority).

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. These include encryption of data in transit (TLS), access controls, and regular security assessments. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or a notice on the Website. Your continued use of the Services after the effective date of any changes constitutes acceptance of the updated Policy.

11. Contact & Data Controller

[Company Name Ltd.]
[Registered Address]
Data Protection inquiries: [privacy@best-choice.website]